Designs For Rebels and Thinkers

Our clothing is made from sustainable materials and printed in a renewable energy powered factory.

Sustainably Made Men's Clothing

100% Organic Cotton Women's Clothing

Sustainable

Today our economy works against the environment by creating pollution and waste. It’s a big issue but like everything we designed, it can be redesigned. The clothing industry can and will be sustainable.

By shopping from our store, you're a part of that too.

No Animal Testing

Our manufacturing partner uses organic cotton and eco-friendly dyes that are not tested on animals and contain no animal-derived ingredients.

GM Free

Our manufacturer’s ethical production standard ensure that our products are GM-free.

Plastic Free

An estimated 14% of all plastic pollution comes from the apparel industry and 81% of that waste comes from synthetic clothing fibres specifically.

Natural, Organic Fibres

By using organic cotton in our shop, we bypass all the issues with microplastic pollution from clothing.

Carbon Neutral

Our supply partner achieves net carbon neutrality, balancing any remaining emissions with initiatives like tree planting.

Renewable Energy

Our printer’s factories operate on renewable energy sources, such as wind and solar power, significantly reducing carbon emissions.

Longevity

If the life of clothing is extended by nine months it reduces carbon, waste and water footprints each by around 20–30%.

Our Clothes are made to last

Circularity

Because our products are designed to work in harmony with the environment, they’re made from natural materials like organic cotton. This makes it easier to recycle them again, and again, each time they’re worn out.

Designing Out Waste Not People

As with all technology, robotics and automation has the potential to be both good or bad. It could be used to design people out of work and accelerate business as usual. The same tech also has the potential to make supply chains less wasteful and sustainability more affordable.

Fair Labour Practices

Our supplier guarantees ethics and fairness in their supply chain through certifications like GOTS (Global Organic Textile Standard) for their organic cotton, ensuring fair treatment of workers.